Field Marketing specialists Credico UK recently orchestrated some fundraising opportunities at their Annual UK Awards Gala, raising £15,000 for Railway Children, a charity fighting for the protection of vulnerable children in the UK, India and East Africa.
Credico UK recently held an Annual Awards Gala in Mayfair, London, with over 400 delegates from the sales and marketing industry in attendance, the event was a welcome celebration of the sector’s growth and an opportunity for professionals to share their experiences of the previous 12 months in business.
Through their field marketing services, Credico UK works closely with a number of charities and non-profit organisations to help them generate wider awareness and secure consistent funding. As such it was important to Credico UK to make this year’s event much more than an industry celebration and utilise it as an opportunity to help deserving causes across the globe.
Opening the event, Credico UK was honoured to be able to present £10,000 to the National Deaf Children’s Society (NDCS), an organisation that is working to create a world without barriers for deaf children and young people. They also donated a further £10,000 to The Royal National Institute of Blind People (RNIB)- a leading force in providing practical and emotional support to people affected by sight loss.
The funds raised during the Gala were donated to Railway Children, a charity that provides protection and an opportunity for children in the UK, India and East Africa with nowhere else to go and nobody to turn to. Every year, thousands of children find themselves in unbearable situations and Railway Children is working both on the ground and in communities to meet the immediate needs of these at-risk children.
Throughout the Gala, Credico UK ran a silent auction with all the proceeds going to Railway Children. Delegates were encouraged to bid on a wide range of special prizes. A significant amount was also raised through the Gala’s Casino, which brought the evening’s festivities to a close.
Through both the silent auction and the casino, Credico UK was thrilled to raise £15,000 for Railway Children. Speaking after the event, Anuradha Chandran, Head of Corporate Partnerships, from Railway Children stated ‘“The money that you have donated tonight will change children’s lives for good. The amount raised could support 250 families in East Africa trapped in a vicious cycle of poverty. Without enough to eat, their children run away from home in search of food and end up on the streets where they face violence, abuse and exploitation every day. Railway Children can provide these families with the tools and training needed to start bio-intensive farming on their own land. Then, with enough to eat, and even some surplus to sell, the family can face a safer, stronger future – together.”