Credico UK urges marketing professionals to remain optimistic despite reports of a subdued economic growth on the horizon
As the recent Purchasing Managers’ Index reflects some disappointing statistics from Q3, field marketing giants Credico UK have stepped in to reassure businesses and service providers alike.
Following recent findings by the Purchasing Managers’ Index which reflect a decrease in GDP growth, the firm are urging companies nationwide to remain optimistic and step up their game to counteract any negative predictions for the final quarter of 2017.
The PMI accounts for approximately 80 per cent of the UK economy, and with the country coming in at 53.6, the UK is ranking above 50 points – the figure which separates growth from contraction. This makes it higher than August’s 53.2, but shows a decline in the average levels seen in Q1 and Q2.
Having touched on the slowing pace of economic growth earlier in the year and in light of the newest reports of weak GDP growth, Credico UK have been addressing the subject, outlining why it is vital for businesses to focus on effectively implementing marketing strategies that deliver tangible and consistent results now more than ever.
As the PMI reports a decline in optimism regarding growth for the year ahead, Credico UK felt obliged to weigh in on the current situation.
As experts in field marketing and specialists in customer acquisition, the company firmly believes that businesses must try to ignore the negative statistics in the interest of devising the most effective campaigns imaginable.
To increase brand effectiveness and maintain substantial levels of customer loyalty the firm insist on reminding professionals within their industry to focus their efforts on the marketability of their products and services. The firm believe marketers must remember that no matter the state of the UK economy, certain products and services will always remain in demand, and it is down to the creativity of industry specialists to tailor their marketing strategies accordingly.
Furthermore, Credico UK touched on reports of the sterling rising up to $1.3270, up by 0.26 per cent from the previous 2-week lull. In the wake of this, data traders have revealed this indicates a strong enough rise to avoid a previously assumed derailment for the Bank of England’s interest rates this November.
“With data like this morale can be affected, and this is when the most inventive companies must step up to the plate, remaining positive and committed to the cause. By refusing to let economic statistics effect day to day success rates, companies are more likely to prosper in spite of negative predictions,” concluded a Credico UK spokesperson.