Direct marketing specialists Credico UK reports on the news that online giants Amazon and Google are set to open brick-and-mortar shops and claims face-to-face communication is still in high demand. Continue reading>
The US economy is still the force that sets the pace for the rest of the world, and Credico UK has researched the possible economic consequences of the presidential election between Donald Trump and Hillary Clinton. Continue reading>
With the Paralympics in Rio coming to an end, Credico UK investigates the benefits businesses receive from the Olympic and Paralympic Games in those countries that host it. Continue reading>
From measuring ROI successfully to determining the right channels and consumer profiles, Credico UK shares how the most common challenges faced by marketers can be overcome using traditional direct marketing methods.
Field marketing specialists Credico UK emphasises that in order to sell products and services alike, companies must understand their customers’ needs at both a conscious and subconscious level. Credico UK draws inspiration from the Kano Model to help identify three distinct types of customer needs. Continue reading>
Credico UK recently reported of the drastic sales dip retailers suffered in June due to the uncertainty of the Brexit vote. However, the field marketing specialists are pleased to see that consumers are once again hitting the high streets, giving July sales a huge boost. Continue reading>
For the first time in years, the month of June saw one of the worst down turns in UK retail sales. Credico UK reports how the uncertainty of the country’s future played a pivotal role in this decline.
With the UK voting to leave the European Union, Credico UK has reviewed how this vote will impact businesses across the country. Continue reading>
Over the course of the weekend, Credico UK hosted a series of conferences in London, Dublin, Manchester and Edinburgh, as a chance for the direct marketing industry’s most promising professionals to enhance their skills and learn more about the sector. Continue reading>